June Jo Lee
Food Ethnographer. User Experience Researcher. Food Culture Subject Matter Expert.
primary qualitative research
user / organizational ethnography
focus group moderator & work session facilitator
landscape review + future scenarios
Co-publisher, Readers to Eaters.
Co-author, Roy Choi and The Street Food Remix
2018 Seibert Award Honor for Informational Book. ALA
2018 Notable Social Studies Trade Book for Young People, NCSSl
2018 Orbis Pictus Award Honor Book for Outstanding Nonfiction, NCTE
2018-2019 Texas Bluebonnet Award Master List, TLA
Resident food ethnographer for Google Food, Yondu Culinary Studio and Perkins School for the Blind, providing user insights and strategy.
User Experience Researcher for food industry, including Sempio, Walmart Labs, Good Dog, BrightFarms, UMass Amherst.
Member of Google Food Lab and speaker at food industry events including, Grain Gathering, Monterey Bay Aquarium, CIA’s Menu of Change, Oldways, Nutrition and Health, American Heart Association, Natural Expo West, National Cooperative Grocers.
Co-founder of Readers to Eaters, an independent children’s book publisher with a mission to promote food literacy. Co-author of Roy Choi and the Street Food Remix, 2018 Sibert Award Honor for most distinguished informational book for children, about the Korean American chef who remixed the flavors of L.A with the Korean Taco and kickstarted the modern food truck industry, thereby revolutionizing American fast food.
Previously, VP of Strategic Insights at The Hartman Group, leading qualitative research projects for Whole Foods Market, Safeway, Target, Starbucks’ Evolution Fresh, Dairy Management Inc, Kraft, Nestle, Hersey, Heinz, General Mills, Kellogg’s, PepsiCo and more.
Studied food anthropology at Harvard Graduate School of Arts and Sciences, and started career in food as a produce team member at the original Whole Foods Market in Austin, Texas.
Grew up between Seoul Korea, Austin Texas and San Francisco California.