ABOUT

June Jo Lee

 
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DAY:

Food Ethnographer. User Experience Researcher. Food Culture Subject Matter Expert.

primary qualitative research
user / organizational ethnography
focus group moderator & work session facilitator
landscape review + future scenarios

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NIGHT:

Co-publisher, Readers to Eaters.
Co-author, Roy Choi and The Street Food Remix

2018 Seibert Award Honor for Informational Book. ALA
2018 Notable Social Studies Trade Book for Young People, NCSSl
2018 Orbis Pictus Award Honor Book for Outstanding Nonfiction, NCTE
2018-2019 Texas Bluebonnet Award Master List, TLA

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Now

Resident food ethnographer for Google Food, Yondu Culinary Studio and Perkins School for the Blind, providing user insights and strategy.  

User Experience Researcher for food industry, including Sempio, Walmart Labs, Good Dog, BrightFarms, UMass Amherst.

Member of Google Food Lab and speaker at food industry events including, Grain Gathering, Monterey Bay Aquarium, CIA’s Menu of Change, Oldways, Nutrition and Health, American Heart Association, Natural Expo West, National Cooperative Grocers.

Co-founder of Readers to Eaters, an independent children’s book publisher with a mission to promote food literacy.  Co-author of Roy Choi and the Street Food Remix2018 Sibert Award Honor for most distinguished informational book for children, about the Korean American chef who remixed the flavors of L.A with the Korean Taco and kickstarted the modern food truck industry, thereby revolutionizing American fast food.

 

PAST

Previously,  VP of Strategic Insights at The Hartman Group, leading qualitative research projects for Whole Foods Market, Safeway, Target, Starbucks’ Evolution Fresh, Dairy Management Inc, Kraft, Nestle, Hersey, Heinz, General Mills, Kellogg’s, PepsiCo and more.

Studied food anthropology at Harvard Graduate School of Arts and Sciences, and started career in food as a produce team member at the original Whole Foods Market in Austin, Texas.

Grew up between Seoul Korea, Austin Texas and San Francisco California.