June Jo Lee



Food Ethnographer. Food Culture Strategist.




Co-publisher, Readers to Eaters.
Co-author, Roy Choi and The Street Food Remix.




Food Ethnographer for Google Food and UMass Dining, providing user insights, multi-stakeholder design and strategic visioning.  Subject Matter Expert and strategist in the food space.

Member of Google Food Lab and speaker at food industry events including, Grain Gathering, Monterey Bay Aquarium, CIA’s Menu of Change, Oldways, Nutrition and Health, American Heart Association, Natural Expo West, National Cooperative Grocers.

Co-founder of Readers to Eaters, an independent children’s book publisher with a mission to promote food literacy.  Co-author of Roy Choi and the Street Food Remix.



Previously,  VP of Strategic Insights at The Hartman Group, leading qualitative research projects for Whole Foods Market, Safeway, Target, Starbucks’ Evolution Fresh, Dairy Management Inc, Kraft, Nestle, Hersey, Heinz, General Mills, Kellogg’s, PepsiCo and more.

Studied food anthropology at Harvard Graduate School of Arts and Sciences, and started her career in food as a produce team member at the original Whole Foods Market in Austin, Texas.

Grew up between Seoul Korea, Texas and California.