I have spent over a decade in ordinary and extraordinary kitchens to understand how and why we eat.

 

 

FEATURED STORY


 
 
 

Food Ethnographer

User/Stakeholder Experience Researcher and Strategist working to accelerate demand for higher quality food experiences in order to (1) de-commoditize what and how we eat (2) rebalance resources from healthcare to foodcare.

 

 
 
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DESIGN Principle

Foodcare: care for those we feed, and those feeding us.

 

 
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METHODS

Applied ethnography: (1) data tool for gathering user/stakeholder insights AND (2) application tool for socializing insights and transforming cultural infrastructure.  

 

 

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