Consulting for food systems change.

My Starting Line

Making new worlds, all the time.

We’re transitioning from a fully realized consumer culture to multi-threaded worlds, where people live in overlapping realities shaped by technology, identities, and shifting values. The organizations that thrive are the ones that listen deeper, see earlier, and respond with clarity.

That’s where I come in.

Approach

Translating ambiguity into insight, and insight into action.

I bring a grounded, outsider-insider lens that connects business goals with evolving appetites. My ethnographic expertise surfaces what’s changing in everyday food choices, cravings, and tensions. I also work within a diverse ecosystem of food innovators, operators, and activists, drawing on these networks to contextualize insights and extend impact.  

Deliverables

Generational Insights

Strong strategy is not only recognizing what’s next. It’s moving toward it with care, purpose, and precision. I identify cultural and generational patterns, levers, and inflection points that set direction and accelerate progress.

Organizational Insights

Great products come from healthy workplace cultures. I uncover how collaborations strengthen or derail projects, and what that means for innovation. When teams feel seen and supported, momentum grows.

Eater Insights

Successful innovation connects high-level strategy with behaviors and aspirations on the ground. I decode emerging eater desires and choices so you can see where people are today and where they’re heading.

Aim

Let’s build better worlds, one bite at a time.

Whether you’re developing a new product, reimagining your brand story, or redesigning workplace culture, I can help you focus on the signals that define priorities. Projects can range from bite-sized explorations to deeper engagements that build capacity and lasting impact.

See my portfolio of work and talks.

Email me, JuneJo@foodethnographer.com