Ethnographic Consulting
We are all making worlds, all the time
At Food Ethnographer, we help visionary leaders like you, decode what’s really shifting in culture, so that you can design products, teams, and futures that feed our collective appetite for meaning, care, and change.
We’re living through a fundamental transition from a fully realized Consumer Culture to an emerging multi-threaded Meta-Modern World. Brands and institutions that thrive in this moment will be those that can listen deeper, see earlier, and rewrite the menus.
That’s where we come in.
Our Approach
Translating ambiguity into insights. Patterns into prototypes.
We conduct ethnographic research across kitchens, campuses, offices, farms, and grocery aisles – places where people are already shaping the future with their choices, cravings, and tensions. We bring a grounded, outsider-insider gaze that connects your business goals with evolving appetites.
We’re in it for the long haul; not just one-off reports but ongoing relationships that deepen over time. We offer bite-sized projects to begin, and retainers when you’re ready to build.
Our Deliverables
Strategic Insight
We call on our Deep Food Ecosystem of more than 20 years of research, to find juicy and spicy nodal interventions that can accelerate strategy. The goal isn’t just seeing the future. It’s moving toward it with purpose and precision.
Organizational Insight
Extraordinary products come from well functioning cultures. We use cohort-based ethnography to understand what’s fermenting inside your workplace. We look for those umami connections that hold teams together and make creative work taste better. The more seen and supported people feel, the more innovative your output becomes.
Eater Insight
Change sometimes tastes sweet, often tart, even funky. We use cultural frameworks to understand evolving consumer desires – not just where people are, but where they’re headed. You might call it user research. We call it re-writing the menu.
Connect With Us
Let’s build better worlds,
one bite at a time
Whether you’re developing a new product, designing internal culture, or reimagining your brand story, we help you listen more closely to the hungers that matter most.
